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Effydesk

UX/UI
Project Details
UX/UI
2024
Client
Effydesk
Recognition
Relevant SKills
UX/UI
Collaborators

John Hotts, Brand Design

Ellen Porteous, Copywriter

OneMethod, Agency

Effydesk, a leading brand in the standing desk industry, sought a website redesign to refresh their brand identity and differentiate themselves in a competitive market. While OneMethod provided a new brand direction, I was responsible for designing the UI for their revamped website. The goal was to create an elegant and approachable design that encapsulated the sentiment of "Working with Wonder" and creating your dream WFH space.

Midway through the project, the client requested a complete design overhaul, shifting the direction significantly. While this posed a challenge, it ultimately led to a stronger final product. The new design better aligned with Effydesk’s vision, offering a more refined and bespoke user experience that set them apart in the industry.

The final website successfully balanced aesthetics and functionality, creating a seamless user journey while showcasing Effydesk’s commitment to sustainability. The client was thrilled with the outcome, praising the unique, tailored design that elevated their brand presence. This project not only reinforced the importance of adaptability in design but also demonstrated how embracing change can lead to a superior end result.

View Project
Collection of Effydesk's e-commerce website screenshots in mobile and desktop format
Brand elements animating onto the homepage.
Three close up screenshots of the effydesk mobile homepage
Closeup shot of 2 Effydesk mobile pages
Animation appearing just before the footer using tagline "Work with Wonder"

I really like a lot of the design and thought put into this. Doesn't feel like your basic template.

Dickson Lam, Founder
Looking to collaborate on a new project? Feel like talking about plants for hours on end? Want to learn about how I made my website accessible over a coffee?
Feel free to send me a message so we can get together!