
John Hotts, Brand Design
Ellen Porteous, Copywriter
OneMethod, Agency
Effydesk, a leading brand in the standing desk industry, sought a website redesign to refresh their brand identity and differentiate themselves in a competitive market. While OneMethod provided a new brand direction, I was responsible for designing the UI for their revamped website. The goal was to create an elegant and approachable design that encapsulated the sentiment of "Working with Wonder" and creating your dream WFH space.
Midway through the project, the client requested a complete design overhaul, shifting the direction significantly. While this posed a challenge, it ultimately led to a stronger final product. The new design better aligned with Effydesk’s vision, offering a more refined and bespoke user experience that set them apart in the industry.
The final website successfully balanced aesthetics and functionality, creating a seamless user journey while showcasing Effydesk’s commitment to sustainability. The client was thrilled with the outcome, praising the unique, tailored design that elevated their brand presence. This project not only reinforced the importance of adaptability in design but also demonstrated how embracing change can lead to a superior end result.





I really like a lot of the design and thought put into this. Doesn't feel like your basic template.